Marketing effectiveness: cloudy thinking won't cut it Pharma traditionally lags behind other sectors when it comes to assessing the effectiveness of its marketing activity, Jon Bircher says it's time to measure activities in a structured way(more)
The World According To .. Pharma companies who do not embrace new thinking in communications will find their extinction swift and absolute, says Tony Green(more)
New customers in the new NHS Looking to open doors in the new management-led NHS? Providing transparent information about products could give pharmaceutical industry personnel the key, finds Gavin Atkin(more)
