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 What is RSS?
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Recruitment - what's in it for me?
Friday , April 11, 2003
Are recruitment companies really focusing on what their clients want?...(more) |
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R&D competitive intelligence
Tuesday , April 08, 2003
Survival in today's high-pressure R&D environment depends increasingly on the ability to get the jump on the competition, so how can competitive technical intelligence help? ...(more) |
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Commercial and R&D: reinventing the relationship
Tuesday , April 08, 2003
The affair between R&D and commercial strategies may be coming to an end, but on their own each could be better placed for success....(more) |
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From lab to limousine
Monday , April 07, 2003
Academics are increasingly attracted by the commercial potential of their work, but making the leap from boffin to businessman can trip up the unprepared....(more) |
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Communications before launch
Monday , April 07, 2003
How early before a product is brought to market can work begin on product awareness?...(more) |
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Managing alliances for performance
Monday , April 07, 2003
Alliances need to be carefully managed every step of the way to provide maximum ROI. What pitfalls can be avoided with a strong alliance management capability? ...(more) |
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On laws and rules of thumb
Monday , April 07, 2003
How so-called 'laws' are usually nothing of the sort...(more) |
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Rebranding - in it for the long haul
Monday , April 07, 2003
Extending product lifecycles makes financial sense, but to achieve success marketing must be more than just a brief encounter. ...(more) |
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Power to the patient
Friday , April 04, 2003
The need for better patient information is universally recognised but stakeholders are still mapping out the way forward. Here, the Consumers' Association puts forward its case. ...(more) |
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