The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
How your customers see you Monday , April 26, 2004
What do doctors in the UK and Europe really think about pharma companies and the representatives who sell to them? A comprehensive new survey reveals all....(more)
Size isn't everything Monday , April 26, 2004
If there is an 'arms race' in pharma how much further can salesforces expand and how can you maintain local customer focus whilst running multiple sales divisions?...(more)
New lines of communication Wednesday, April 21, 2004
Sales reps must adapt to a new environment where pharma's relationship with prescribers is changing - learning how to sell to new audiences will be the key....(more)
