The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Can your brand stand out in a crowd? Monday , April 21, 2008
Developing and making the most of your brand's Value Proposition is harder than it looks, say Dr Richard Jones and Alex Blyth...(more)
Olympian projects require world-class planning Monday , April 14, 2008
Pharma is not alone in facing highly complicated projects, but has been slow to adopt mature management techniques for its clinical trials, says Les Rose...(more)
UK clinical research is being transformed Friday , April 04, 2008
Structures set up in the last few years, along with new initiatives, are having a huge impact on start-up times and success rates for UK trials, says Gavin Atkin...(more)
