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Latest Features ( July )
Marketing effectiveness: cloudy thinking won't cut it
Pharma traditionally lags behind other sectors when it comes to assessing the effectiveness of its marketing activity, Jon Bircher says it's time to measure activities in a structured way(more)
The World According To ..
Pharma companies who do not embrace new thinking in communications will find their extinction swift and absolute, says Tony Green(more)
New customers in the new NHS
Looking to open doors in the new management-led NHS? Providing transparent information about products could give pharmaceutical industry personnel the key, finds Gavin Atkin(more)
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10 steps to a more effective e-detail
Monday , August 20, 2007
Balancing creativity, marketing insight and robust technology gives an e-detail that delivers real results...(more)
Helping brands see round corners
Monday , August 20, 2007
We asked some of the leading figures in market research how the discipline can best contribute to sales and marketing, they voted for......(more)
The NHS and pharma: Let's work together
Monday , August 13, 2007
The time has never been better for pharma and the NHS to give each other mutual support, says Gavin Atkin...(more)
Close encounters with the NHS
Monday , August 06, 2007
Pharma and the NHS must overcome scepticism to forge mutually beneficial parternships, says Jon Bircher...(more)
Time is money in R&D
Wednesday, August 01, 2007
The key to improving R&D efficiency lies in simple methods, done well, says Les Rose...(more)
Mood swings: the ups and downs of moving jobs
Wednesday, August 01, 2007
Changing job taxes the emotions, but with the right approach, it is possible to maintain momentum and motivation, says Tarquin Bennett-Coles...(more)
Are you connecting with your customers?
Wednesday, August 01, 2007
Don't bombard customers with irrelevant information - use insights to get your message across, says ConsultComplete...(more)

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