The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Providing training to the NHS: a learning curve for pharma too Tuesday , December 18, 2007
Industry-sponsored training and workshops are one of the most promising ways for pharma to identifying local pressure points and forge relationships with influencers, says Gavin Atkin...(more)
Get ready for inspection Thursday , December 13, 2007
Melbourn Scientific offers an insider's view of a MHRA inspection....(more)
Safety first Monday , December 10, 2007
The drive for greater drug safety is already changing pharma, and will define the industry in the years to come, say Mark Perrott and Chris Holmes...(more)
Do regional marketing teams really work? Sunday , December 02, 2007
Some of the industry's biggest companies have reorganised their European marketing teams into regional units, so how can pharma make the most of the new approach?...(more)
