The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Unoriginal sin Friday , February 28, 2003
The advertising industry prides itself on being creative, but does this include being original? Doesn't that latest drug ad seem somewhat familiar...? ...(more)
The management of schizophrenia Thursday , February 27, 2003
New NICE clinical guidelines aim to raise standards in the treatment of schizophrenia. Pharmafocus investigates the story so far and how the industry has played its part. ...(more)
Competency-based interviews Wednesday, February 26, 2003
Tips on how to prepare and handle for competency-based interviews. ...(more)
Sales technology - inside out, or outside in? Thursday , February 13, 2003
On your behalf I have been thinking about customer relationship management (CRM) and its little brother, sales force automation (SFA) this past week. And I have come to the conclusion that CRM packages are, in essence, back to front. ...(more)
The PM Society Advertising Awards 2002 Thursday , February 06, 2003
Hordes of pharmaceutical marketers descended on Grosvenor House for their traditional mid-winter jolly to celebrate the best of the past year's healthcare advertising. ...(more)
