The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
A little knowledge goes a long way Thursday , February 12, 2004
Medical education began life with publication planning but is today seen as a vital component of the pharma industry's so-called strategic communications. ...(more)
A new kind of weighting Thursday , February 12, 2004
The new GMS contract will revolutionise general practice, including a new focus of primary care clinicians on disease-based targets and improved patient services....(more)
Managing medical education Tuesday , February 03, 2004
Pharma commpanies must understrand the six 'P's of medical management education, in order to embrace the modern NHS and develop successful product campaigns...(more)
Too close for comfort? Monday , February 02, 2004
Have some doctors become too influenced by industry? Arguments over what constitutes proper behaviour has caused friction in a mutually dependent relationship....(more)
