The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Reaching new heights in branding Wednesday, February 15, 2006
The importance of branding is generally understood, but pharma marketers who ignore best practices from other sectors will be left behind, argues Andy Newman....(more)
Wanted: Innovative drugs Wednesday, February 01, 2006
The UK Prix Galien Awards recognises the best in pharmaceutical innovation and is now looking for entries for the 2006 awards....(more)
Helping marketers to break ranks Wednesday, February 01, 2006
Providing marketers with more advanced training arms them with the thinking to become expert and courageous members of the marketing team, argues Dr Paul Stuart-Kregor....(more)
