The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
New Europe: always read the label Wednesday, July 21, 2004
Even companies that focus on local markets should take care to understand how the newly expanded European Union is changing pharma marketing across the continent....(more)
Market research in action Monday , July 19, 2004
How did an apparently 'me-too' brand like Lundbeck's Cipramil make such a big impact on the market? A well-applied market research campaign led the way....(more)
A marriage of inconvenience? Wednesday, July 14, 2004
The biotech bubble seems to have burst and with funding options drying up does the pharma industry still hold all the cards or can biotechs attract other partners? ...(more)
Everyday diseases and everyday solutions Thursday , July 08, 2004
Managing chronic disease is a critical challenge for the NHS - partnerships with the pharma industy and learning from US-based models will help achieve success....(more)
Unveiled: how to win their attention Friday , July 02, 2004
With some methods of promoting product data yet to cross the Atlantic to Europe in force, what is the best way to let doctors know about your product's latest advance?...(more)
Contract research looks East Thursday , July 01, 2004
Full-service companies with established pan-European operations currently dominate the European contract research market, but competition is set to intensify....(more)
