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Gene therapy: the tailor-made treatment
Friday , July 21, 2006
Although their utility is hotly debated, genetic studies are increasingly used in pivotal clinical trials and gene therapy is becoming the clever tool of tomorrow, says Les Rose....(more) |
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Anti-smoking ad lights up Best of Health awards
Friday , July 07, 2006
Pharma advertising showcases its creative talent but lack of gold awards suggests a tougher attitude by the judges and an overall rise in standards....(more) |
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CRM and keeping up with your customers
Thursday , July 06, 2006
All major pharmaceutical companies use customer relationship management systems but few are capturing the whole picture of their target customers, says John Hosken....(more) |
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Patents: extending the golden years
Wednesday, July 05, 2006
Patent expiry need not mean pensioning off a product. Planning for this inevitable stage, even at pre-launch, can prolong revenue earning for many years, explains Andy Newman....(more) |
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Switching scripts: the impact of NHS reforms
Saturday , July 01, 2006
Practice-based commissioning, Payments by Results, the updated GP contract and other reforms are combining to change the NHS and pharma's relationshiop with it, says Andrew Platten...(more) |
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Ringing the changes in pharmaceutical sales
Saturday , July 01, 2006
How do other industries approach concepts such as customer value and customer needs? Rik Burrage looks at where pharmaceutical sales managers could be picking up some tips....(more) |
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Calling up reinforcements
Saturday , July 01, 2006
There is a wide range of applications for interim managers, says Liz Cole, and cost is not necessarily a barrier for companies wanting to engage their services....(more) |
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