The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Global marketing and the shifting balance of power Monday , June 23, 2008
A shift away from reliance on the US market could see local marketers gain greater autonomy - but that doesn't mean global marketing plans should always be challenged...(more)
The cultural shift of key account management Thursday , June 19, 2008
Key account management is still not firmly embedded in pharma - and that's because it requires a change in corporate culture and a new understanding of customer relationships...(more)
Medical education: Do you know your audience? Monday , June 16, 2008
The advent of more specialist products requires a more strategic and focused approach to communications programmes, say Sandy Royden and Helen Lawn...(more)
Pharmacy: the new frontline Monday , June 09, 2008
Pharmacists have the chance to transform themselves into a new kind of frontline healthcare professsional - and pharma companies can benefit from new alliances, say Fawz Farhan and Paul Lowndes...(more)
Close to home: the UK's regional NHS influencers Tuesday , June 03, 2008
It's not just NICE that matters when it comes to influencing prescribing, says Gavin Atkin: there's a range of other bodies with whom pharmaceutical companies should forge links...(more)
7 principles in marketing to the new NHS Sunday , June 01, 2008
In the concluding instalment of its three-part review, WG Consulting speaks to pharma executives and NHS decision-makers on the approaches needed to forge real relationships...(more)
