What's your career plan? A successful career is not just about luck - planning ahead can help create the opportunities which will ultimately lead to job satisfaction, says Paul-Stuart Kregor(more)
HIV market: collaborative combinations Monday , March 26, 2007
Datamonitor looks at the new HIV collaborative combination drugs which could see increased market pbnetration despite heavy competition...(more)
E-marketing has arrived...but not everyone has noticed Monday , March 19, 2007
Online communities and e-marketing allow companies to maximise their messages to customers - but is pharma missing out in this new techno-world, asks Helen Lawn...(more)
Making your mark in 100 days Monday , March 12, 2007
As a new senior executive you have around three months to show your worth. Christopher Coe and Daniel Barr explain how
to successfully survive your initiation period.
...(more)
Trading Places Friday , March 09, 2007
What is life like on the 'other side' of marketing communications? A brand manager from AstraZeneca and an account director from Athena have swapped jobs to find out...(more)
PR: messages from the frontline Monday , March 05, 2007
What are the major issues which will face the pharma PR world in 2007? Some of the leading figures from industry and agencies give their views....(more)
Learning from Northwick Park Thursday , March 01, 2007
The new generation of biotech drugs could require pharma to redefine its clinical trials procedures. Les Rose examines the implications of the Northwick Park incident....(more)
Helping UK pharma communicate Thursday , March 01, 2007
The HCA is becoming a leading forum for UK pharmaceutical industry communicators to share best practice and improve the sector's relations with stakeholders...(more)
