The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Increasing salesforce effectiveness Wednesday, May 11, 2005
There will no salesforce purge at Pfizer for the time being, despite the pharma giant making $4 billion in cost cuts - but is the industry's long-running arms race over?...(more)
Stepping out: the contract salesforce Tuesday , May 10, 2005
The flexibility that CSOs offer pharma companies is still their strongest selling point, but John Hosken argues recent changes in the NHS have given contract sales new impetus....(more)
Taking on the market leader Wednesday, May 04, 2005
Even if your product represents a clinical leap forward, unseating the 'gold standard' market leader is a major challenge - Andy Newman tells you how to top the podium....(more)
Filling in the gaps in your team Wednesday, May 04, 2005
The trend for 'virtual organisations' has grown substantially in recent years - Vernon Harten-Ash discusses the benefits of interim managers in this changing environment. ...(more)
Does your brand need a check-up? Wednesday, May 04, 2005
To stop your brand falling 'sick' it is important to conduct regular 'healthchecks' - Dr Paul Stuart-Kregor advises asking 10 questions to see what shape your brand is in....(more)
