The organisational generation gap Cross-generational communication within the workplace should be about individuals, not generalisations, says Tarquin Bennett-Coles(more)
Med Ed comes of age Thursday , May 17, 2007
The growing influence of med ed means doctors, patients and pharma are now communicating on the same wavelength as never before. Gavin Atken looks at these rapidly evolving relationships....(more)
Can pharma meet the generic challenge? Friday , May 04, 2007
With a number of major branded drugs facing imminent patent expiry, are 'mega-mergers' the answer to pharma¿s growing threat from generics, asks Edwin Bailey
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Making Europe's salesforces leaner and meaner Tuesday , May 01, 2007
From debate to delivery - IMS Health's David Ziedman looks at the evolving sales models and the new style of reps in a rapidly changing European market...(more)