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 What is RSS?
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Creating a patient-centred NHS
Saturday , November 30, 2002
Now that the storm of Whitehall-led NHS reform appears to be abating, the long journey towards the ultimate aim of all the re-organisation has begun. ...(more) |
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Parallel trade: is pharma fighting a losing battle?
Saturday , November 30, 2002
IMS data suggest that by the end of 2002, 20% of all UK prescriptions dispensed will be parallel imports. Pharmafocus investigates one of pharma's most emotive issues....(more) |
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Cancer generics - a booming market
Saturday , November 30, 2002
Increasing blockbuster patent expiries combined with geographic market expansion will fuel healthy growth in the cancer generics market....(more) |
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Launch summery...
Friday , November 29, 2002
Summer is never traditionally the best time to attract the attention of GPs with new drugs, so how have products launched in the middle of this year fared?...(more) |
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Collaboration across the pharma industry
Monday , November 04, 2002
Coping with the "knowledge glut" is just one of the many reasons why collaboration is becoming ever more important for the pharma industry...(more) |
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EDC: electronic data capture or eliminating data corruption?
Monday , November 04, 2002
Even in the best of circumstances, a drug spends 10 to 12 years of its 20-year patent life being tested and proven. So is the clinical trial a critical bottleneck, and what can be done to fix it?...(more) |
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Is pharma forever in the box?
Monday , November 04, 2002
Can pharma ever embrace new marketing ideas?...(more) |
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Does healthcare copywriting break the rules?
Monday , November 04, 2002
How far can healthcare copywriters keep within established rules and still ensure that they are really saying something to their target audience?...(more) |
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Viagra in shape despite close shave
Monday , November 04, 2002
What do recent rulings mean for pharmaceutical companies that want to increase the trademark protection on their products? ...(more) |
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