The organisational generation gap Cross-generational communication within the workplace should be about individuals, not generalisations, says Tarquin Bennett-Coles(more)
The new prescriber: friend or foe? Thursday , November 22, 2007
Should pharma welcome or fear the new prescribers? Gavin Atkin says that, at least in the short-term, any changes will be almost imperceptible...(more)
Finding the Moment of Truth Monday , November 12, 2007
Smarter segmentation is the key to effective 21st century pharmaceutical marketing and will help you really understand your customers, say Consult Complete...(more)
A meeting of minds: working with academia Friday , November 09, 2007
Successful academic-industry partnerships in medical genetics depends on mutual respect, a shared vision and good project management, says Nick Lench....(more)
Redefining pharmaceutical CRM Thursday , November 01, 2007
Future thinking on CRM should look at the entire customer experience, rather than viewing it as a near-term sales or marketing solution, says Markella Kordoyanni...(more)
Marketing for maximum ROI impact Thursday , November 01, 2007
It's the marketing method everyone's talking about, but few put into practice. Alex Blyth explains how to focus on and measure activities...(more)
