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 What is RSS?
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EDC - turning the corner?
Thursday , October 09, 2003
Electronic data capture has evolved from a theoretically compelling, but practically troublesome technology, into a valuable part of the drug development process....(more) |
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Pharma gets smart & lean
Thursday , October 09, 2003
A new survey shows pharmaceutical companies need to respond to a change in direction in the healthcare environment if they want to stay ahead of the pack. ...(more) |
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Infernal communications
Thursday , October 09, 2003
Medics and marketers are often to be found at loggerheads, but improving dialogue between the two is vital if a company is to avoid potentially serious pitfalls....(more) |
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Are you making the most of your web investment?
Wednesday, October 08, 2003
How can pharma protect the millions of pounds it originally invested in a growing mountain of websites?...(more) |
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New lines of communication
Wednesday, October 08, 2003
New MHRA guidelines governing pharma's disease awareness campaigns should help clear up confusion about what can be communicated to consumers....(more) |
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The Consumer Age
Wednesday, October 08, 2003
Patients are demanding a greater say in their treatment, but how should pharma respond to these newly-empowered consumers of their products...(more) |
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Pharma marketing's changing skills set
Wednesday, October 08, 2003
As the pharmaceutical industry reacts to change there is a race to find high-calibre commercial executives, but what skills should these individuals possess? ...(more) |
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A smoother ride to market
Wednesday, October 08, 2003
A more systematic approach to clinical development of a drug, particularly patient recruitment will help deliver drugs to market faster and with fewer surprises....(more) |
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European biotech - surviving the storm
Wednesday, October 08, 2003
To endure a storm, a sailor must frequently tack and adjust the rigging and the analogy holds true for those at the helm of Europe's biotechnology companies....(more) |
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