The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Climbing the knowledge pyramid Monday , October 11, 2004
Effective training moves the marketing and sales function up the knowledge pyramid, creating a potential competitive advantage over other pharma companies....(more)
A helping hand with med ed Tuesday , October 05, 2004
Keeping up with the customer's unmet needs can be done with the right use of medical education communication tools and smart planning, says MedSense. ...(more)
The nurse will see you now Friday , October 01, 2004
Despite facing the biggest changes to prescribing practice in 20 years, pharma companies may be ill-prepared for the advent of supplementary nurse prescribing....(more)
Trustworthy and transparent relations Friday , October 01, 2004
Pharmaceutical companies and patient groups have long-established working relationships, but how should they be conducted to ensure both sides benefit?...(more)
Finding your Pharmatopia Friday , October 01, 2004
What is your dream job and who's to say you can't find it? Pharmatopia is out there if you know how to navigate your way through the maze of potential employers....(more)
