The Pharmafocus Interview: Jan Lundberg AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
Freedom to Prescribe v The Formulary Tuesday , October 24, 2006
Dr Stephen Head relates a history of the battle between doctors and government over what medicines patients can receive - and why it is crucial to the future of the NHS...(more)
From surgery to pharmacy Thursday , October 12, 2006
Making the switch from prescription-only to OTC can give a brand added value if the right strategy is used. Helen Boreham looks at ways to ease the transition process...(more)
Transparently beneficial? Monday , October 02, 2006
Key opinion leaders play a huge role in pharma marketing - but the environment is changing, giving rise to an ethical and accountability dilemma says Andy Newman....(more)
Waving not drowning: tackling NHS reform Sunday , October 01, 2006
With new NHS policies made seemingly every day, it's easy for pharma marketers to feel they're battling against the tide. Jon Bircher explains how to ride out the storm and win....(more)
