Marketing effectiveness: cloudy thinking won't cut it Pharma traditionally lags behind other sectors when it comes to assessing the effectiveness of its marketing activity, Jon Bircher says it's time to measure activities in a structured way(more)
The World According To .. Pharma companies who do not embrace new thinking in communications will find their extinction swift and absolute, says Tony Green(more)
New customers in the new NHS Looking to open doors in the new management-led NHS? Providing transparent information about products could give pharmaceutical industry personnel the key, finds Gavin Atkin(more)
10 steps to choosing a marketing agency Thursday , October 18, 2007
Like most business projects, a clear focus from the outset will ultimately deliver the best result, says Martin Jones....(more)
UK clinical trials: on the mend? Monday , October 01, 2007
The tide is turning for UK clinical research, but the pharma industry must act strategically if it is to successfully fight the growing threat from Asian markets....(more)
