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Latest Features ( October )
A postcard from ... Slovakia
We take a look at how this young country is managing healthcare and controlling costs(more)
The Pharmafocus Interview: Jan Lundberg
AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs.(more)
Emerging confidence
Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland(more)
PharmafocusFeatures Index
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Global products for local people: tailoring your brand strategy
Tuesday , September 25, 2007
Can a single brand message really successfully cross all national borders? Steven Gray examines the pros and cons of a purely global approach to marketing...(more)
How can customer insight work for you?
Monday , September 10, 2007
Getting prescribers to use your product requires real insight - a word much misused and often misunderstood, says Jon Bircher....(more)
Look who's talking now
Monday , September 03, 2007
Blogs have more to offer than just a home for pharma gossip says Dominic Tyer...(more)
The interim: a new kind of manager
Saturday , September 01, 2007
Becoming an interim is proving an attractive career option for many manager - and companies also benefit from this style of working, says John Hosken...(more)

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