Pharmafocus.com Features http://www.pharmafocus.com http://www.pharmafocus.com/cda/images/pharmafocus_rss.gif http://www.pharmafocus.com http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492141,00.html The head of Bayer UK talks about returning to the country after 15 years away, NICE and access to cancer drugs and new blockbuster-in-the-making Xarelto [Published: ] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492213,00.html AstraZeneca's global head of drug discovery talks about new compounds, learning from mistakes and the real heroes behind life-saving drugs. [Published: 10th October 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492210,00.html We take a look at how this young country is managing healthcare and controlling costs [Published: 10th October 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492198,00.html Evidence-based medicine is an evolving practice, even in the developed world, but proving value is getting tougher in emerging markets too, says Ben Shankland [Published: 02nd October 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492192,00.html Richard Jones looks at the main obstacles to market access that pharmaceutical companies face in the UK and Europe and outlines strategies to overcome them [Published: 01st October 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492185,00.html Otsuka's associate EU communications director on how her field is changing [Published: 25th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492181,00.html With pharmacists' roles ever-expanding, Fawz Farhan and Paul Lowndes look at how pharma companies can provide support and build strong partnerships [Published: 23rd September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492175,00.html Nycomed UK's senior brand manager on moving from sales to marketing and the importance of listening to your customers [Published: 18th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492174,00.html European comparisons are meaningless, says NICE's chief executive [Published: 17th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492162,00.html Tarquin Bennett-Coles looks at the risks and benefits of the internet for both employees and employers [Published: 11th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492156,00.html Bruno Stucchi on judging the IPA Best of Health Awards and how to make your brand come to life in the minds of customers [Published: 09th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492148,00.html Abbott UK's Clinical Operations Manager on how she got into clinical research and how it's changing [Published: 05th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492146,00.html Gavin Atkin discusses how to interpret the UK pharma industry's newly updated Code [Published: 04th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492145,00.html The head of Bayer UK talks about returning to the country after 15 years away, NICE and access to cancer drugs and new blockbuster-in-the-making Xarelto [Published: 04th September 2008] http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-0-focus_feature_detail-0-492130,00.html Drawing on your previous triumphs and failures can help you prove you're up to the job. But preparation is the key to success. [Published: 01st September 2008]